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The founders story of why Julian Bleecker started OMATA — his vision and ethos for the future.
Reflecting the spirit that the OMATA One represents, this video was created to visualize the belief that cycling will make you better, no matter what the weather.
© 2022 by HASEL& Privacy Terms & Condition Photos by Etienne Schoeman, Lorenz Weisse, Daniel Hasel and Joni Hasel
“It’s a bike computer and it shows you speed, distance and time but I think even more than that it shows you how things can be without worrying so much about data.
No more manipulative algorithms exploiting the human psyche - that’s the vision I have for Omata: I want to create products that enhance outdoor active experiences and adventures and use technology in a way that it preserves sacred human values.”
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